Top PPC companies Include:

Enhance Interactive

Known for excellent client service
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goClick.com

Easy-to-use, Low $.01 minimum bid
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IndustryBrains

Access premium publisher sites like USA Today
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Yahoo! Search Marketing

List Your Site with Yahoo! Sponsored Search and appear on the top of search results leading sites like Yahoo!, MSN, AltaVista and CNN.com.
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Search123

Extend your reach with Search 123.
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Miva

Drive targeted, high-quality traffic to your website. Advertise with MIVA performance-driven marketing.
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Google AdWords

Largest advertising network on the Web
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MSN adCenter

Demographic targeting capabilities
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Ask.com

Strong partner network
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LookSmart.com

Well-known second-tier search engine
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Welcome to PayPerClickRatings.com

This site is designed to be a resource for advertisers researching pay-per-click (PPC) advertising and those looking to improve their PPC campaigns. Here you will find articles with recommendations on how to setup and manage your Pay-Per-Click (PPC) campaigns, including PPC strategy, analyzing your campaigns and an overview of the top PPC search engines to help you compare "apples to apples." We'll be updating the site periodically, so check back regularly for new information.

Basics of Pay-Per-Click Advertising

Pay-Per-Click advertising, also known as Search Engine Marketing, is an expanding and exciting medium for connecting Internet consumers with your products and services is search engine advertising, also commonly referred to as Pay-Per-Click (PPC) advertising. One of the fastest growing areas of online advertising, search engines provide an easy and convenient method for online shoppers to research, locate, and purchase the products they are looking for. This presents an opportunity for advertisers of all sizes to display highly targeted advertisements when users are searching for the products they offer.

Why online advertising and more importantly, why Pay-Per-Click?

Pay-Per-Click (PPC) advertising is simply one of the most cost effective ways to advertise online, because you decide the specific keyword searches where your advertisement is displayed. Unlike other online advertising methods, PPC advertising provides instant results at affordable rates.

As a PPC advertiser, you can easily build, customize, and manage your search campaigns, as well as closely monitor their performance. Typically, PPC advertisers measure their performance based on a combination metrics, such as conversion rate, Return-On-Ad-Spend (ROAS), Cost-Per-Acquisition (CPA), Cost-Per-Lead (CPL), or Click-Through-Rate (CTR). Another benefit of PPC is that it continues to evolve, and advertisers can evolve with it, testing new branding and messaging efforts in real time.

Understanding and utilizing Pay-Per-Click advertising is an important and fundamental step in promoting your product or service, and is something that all online marketers should be thinking about.

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